Podcast Advertising Case Study: Automotive
How Volkswagen Increased Awareness and Consideration for Its SUV Range in Belgium
A multilingual podcast advertising campaign promoting the VW SUV range to French- and Dutch-speaking audiences across Belgium.
Audio Campaign Summary
Client
VolkswagenIndustry
AutomotiveCampaign Types
Awareness & Consideration, Programmatic Podcast AdvertisingAudio Format
PodcastsAudience Profile
French- and Dutch-speaking listeners in BelgiumObjective
Volkswagen aimed to promote its SUV range and the T-Roc model by highlighting fast delivery times and a €2,000 trade-in incentive to listeners across Belgium.
Campaign Execution
Next Audio delivered dynamically inserted 10-second audio ads across podcast inventory, reaching listeners on mobile, desktop, and smart speakers. Ads were tailored to local language markets to maximise relevance and clarity.
Dynamic podcast audio ads
Multilingual delivery (French and Dutch)
Cross-device podcast listening
Results
Uplift in interest
Uplift in brand image
Uplift in consideration
