Podcast Advertising Case Study: Finance
How Saxo Bank Engaged Affluent Investors and Expats in the UAE
A targeted podcast advertising campaign reaching finance-savvy professionals and high-net-worth investors through premium English and Arabic audio content.
Audio Campaign Summary
Client
Saxo BankIndustry
Finance & BankingCampaign Types
Awareness & Conversion,Programmatic Podcast AdvertisingAudio Format
PodcastsAudience Profile
Affluent professionals, expat investors, finance-savvy adults in the UAEObjective
Saxo Bank aimed to increase awareness and drive high-value traffic to its investment platform by reaching financially savvy, globally minded professionals and expat investors in the UAE.
Campaign Execution
Next Audio delivered a programmatic podcast advertising campaign across English and Arabic content, tailored by listener origin and content language.
The campaign focused on high-quality financial and news podcasts, including titles such as The Intelligence by The Economist and BBC Business Daily, to reach audiences actively engaged with global markets, investing, and wealth management.
English and Arabic podcast placements
Targeting by finance interest, wealth indicators, and expat status
Premium business and news podcast inventory
Programmatic audio delivery
Results
Above-average interest rate
Increase in brand image
Boost in consideration vs non-exposed audiences
Listen To The Ad
Saxo Bank
Awareness
Consideration
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