Podcast Advertising Case Study: Travel & Tourism

How Pegasus Airlines Reached Premium Travellers Across the GCC

A programmatic podcast advertising campaign targeting high-net-worth individuals and frequent travellers in the GCC, delivering strong engagement and attention.

Audio Campaign Summary

Client
Pegasus Airlines
Industry
Travel & Tourism
Campaign Types
Awareness, Programmatic Podcast Advertising
Audio Format
Podcasts
Audience Profile
Business owners, HNWIs, investors, and premium travellers across the GCC

Objective

Pegasus Airlines wanted to increase brand awareness and consideration among high-net-worth individuals and frequent travellers across the GCC. The objective was to position Pegasus as a strong airline choice for both business and leisure travel by reaching audiences already engaged with premium podcast content.

Campaign Execution

Next Audio delivered a programmatic podcast advertising campaign across premium business, travel, and lifestyle podcasts with strong reach among affluent GCC audiences.

Using interest-based and demographic targeting, the campaign focused on reaching business owners, investors, and frequent travellers in sound-on, high-attention environments.

Audio ads were dynamically inserted into relevant podcast episodes, ensuring consistent delivery while maintaining a high-quality listener experience aligned with the brand's premium positioning.

Programmatic podcast advertising

targeting by travel interest, business mindset, and wealth indicators

premium podcast inventory across the GCC

high-attention, non-interruptive audio placements.

Results

Listen-Through Rate (LTR)

95.75%

Listen To The Ad

Pegasus Airlines

Pegasus Airlines

Awareness, Programmatic Podcast Advertising
00:00
00:30
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