Podcast Advertising Case Study: Fashion / Lifestyle
How Adidas Drove Interest in the NMD Launch Among Urban Gen Z Audiences
A dynamic podcast advertising campaign targeting active, style-conscious listeners, supported by brand lift measurement.
Audio Campaign Summary
Client
AdidasIndustry
Fashion / LifestyleCampaign Types
Awareness, Programmatic Podcast AdvertisingAudio Format
PodcastsAudience Profile
Active, style-conscious consumers and streetwear enthusiastsObjective
Adidas wanted to drive awareness and demand for the launch of the NMD sneaker range among urban, style-conscious audiences in the UAE.
Campaign Execution
Next Audio ran dynamic audio ads across podcasts in the sports, fitness, lifestyle, culture, and business categories. The campaign was supported by a Brand Lift Study to measure changes in awareness, consideration, and brand favourability.
Dynamic podcast audio ads
Lifestyle and culture podcast placements
Brand Lift Study measurement
Results
Uplift in interest
(*Brand Lift Study)
Ad likability above benchmark
(*Brand Lift Study)
Listen To The Ad
Adidas
Awareness
Programmatic Podcast Advertising
00:00
00:30
